I promised in an earlier post to share numbers, if I had any, on how lucrative the Polaris Prize can be for the winner, in terms of sales. It seems odd that an award that boasts that it is based solely on artistic merit also boasts about sales. But luckily for Polaris and the labels behind the bands populating the long and short list, artistic merit and sales don't necessarily cancel each other out.
From a press release from Polaris HQ:
Karkwa’s Les Chemins De Verre received a significant sales boost as a result of their recent win of the Polaris Music Prize. The record re-entered the top 200 at number 47 on the most recent Soundscan chart. That jump represents a sales increase of 481%. It debuted on the Ontario chart at #42 and the British Columbia chart at number 54.
The record sat in the top 5 of the iTunes album chart during the week following the gala announcement on September 20. Digital sales of the record increased 1200%.
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